Neptun
Head of Performance Marketing
Leading Retail Electronics Brand in Albania
Independent thinking. Measurable impact.
Performance marketing built for measurable growth.
Topi Growth Lab helps e-commerce, retail and growth-focused businesses turn paid media into a measurable acquisition system through Meta Ads, Google Ads and digital growth strategy.
Based in Albania. Built for international growth.
A connected approach
- 01Strategy
- 02Paid media
- 03Measurement
- 04Growth
Performance, in perspective
Experience behind the numbers.
- Ad spend managed
- €4.3M+
- Tracked revenue
- €32.7M+
- Campaigns managed
- 7,500+
- Ads built
- 17,800+
Aggregated performance data across selected campaigns and accounts. Client names are kept confidential due to contractual agreements.
The methodology
A clear sequence. A connected system.
Diagnose the system
Find the constraints in the offer, funnel and measurement.
Structure the acquisition flow
Give channels, audiences and budgets a defined role.
Measure what matters
Connect conversion quality with cost and revenue.
Optimize for growth
Use the evidence to decide what to improve next.
01 / What we do
One growth system. Every piece connected.
From the first impression to the final conversion, connect your media, creative and measurement around the outcomes that matter.
0102030405
Performance Marketing
A clear acquisition strategy that connects channels, budgets and business objectives.
Signal Channel roles · acquisition cost · margin
Meta Ads
Audience strategy, creative testing and campaign execution across Facebook and Instagram.
Signal Audience quality · creative testing · conversion events
Google Ads
Capture demand with search and shopping campaigns built around customer intent.
Signal Search intent · query quality · conversion path
E-commerce Growth
Connect acquisition, product performance and the buying journey to unlock sustainable growth.
Signal Product margin · buying journey · checkout
Analytics & Tracking
Build a reliable measurement foundation so better signals lead to better decisions.
Signal Event accuracy · conversion quality · reporting
Need a wider perspective?Growth Consulting
02 / Selected experience
Different businesses. A performance mindset.
Professional experience across retail, technology, logistics and service businesses.
Transporeon
Performance Marketing
Lead Generation · Logistics
Nova Electronics
Performance Marketer
Retail Electronics
Climbia
Head of Performance Marketing
Outsourcing
Onufri Code
Digital Marketing Specialist
SaaS
Simetrix Solutions
SEO Specialist
Outsourcing
Protos Gaming
Performance Marketing
Gaming Store
Roles and sectors shown for context. Aggregate metrics above are not attributed to these organizations.
03 / Selected work
The thinking behind the work.
Case study preview / 01
Scaling Retail Demand During a Short Promotional Window
Case study preview / 02
Fixing a Broken E-commerce Funnel Signal
Case study preview / 03
Improving Lead Quality Through Search Intent
Anonymized case studies. Full stories are in preparation.
04 / Insights
Clarity before the next click.
Performance marketing is not campaign management
5 min readWhy Your Ads Get Clicks but No Sales
Coming soonROAS vs Real Business Growth
Coming soonYour next stage of growth
Let’s find what’s holding growth back.
Start with a conversation about your goals, your acquisition system and where the next opportunity could be.
Request a Growth Audit