Search intent and query review
Group demand by relevance and buying intent, with a clear approach to exclusions and geographic targeting.
Google Ads
Google Ads focused on qualified demand.
Connect search intent, ad messaging and landing pages with the sale or enquiry you need. Direct budget toward relevant demand and evaluate what happens after the click.
Based in Albania. Built for international growth.
01 / The business problem
Clicks can rise without qualified enquiries.
Irrelevant queries, unsuitable locations and low-value conversion actions can absorb budget while reported performance appears healthy. We review which searches lead to useful orders or sales conversations and where the landing page loses that demand.
02 / What is included
Defined deliverables. Clear ownership.
Campaign and ad structure
Align keywords, messages and budgets with product groups or service priorities rather than one broad traffic target.
Landing-page alignment
Identify gaps between the search, the promise in the ad and the next step on the page.
Conversion and quality review
Review purchase, enquiry and call signals. For retail, assess product-feed requirements within the agreed scope.
03 / How we operate
From search intent to qualified demand.
Search audit
Review demand, existing campaigns, wasted spend and conversion quality.
Keyword strategy
Group high-intent queries around services, products and commercial themes.
Campaign structure
Build clean account architecture with clear matching and budget control.
Conversion path
Align ads, landing pages and tracking so search intent can convert.
Launch & bidding
Launch with the right bidding logic, extensions and priority settings.
Search term optimization
Improve efficiency through negatives, query review and bid refinement.
04 / Who it is for
Where this service fits.
E-commerce and retail
Businesses with products people actively search for and usable product information.
Service and lead generation businesses
Teams that need relevant enquiries within a defined service area.
Growth-focused companies
Businesses seeking clearer visibility into the cost and quality of existing search demand.
Experience across search acquisition.
Experience signals relevant to this service are included in the broader Topi Growth Lab performance history. Figures are shown in aggregate and never attributed to individual clients or isolated case studies.
06 / Related work
Case study preview
Improving Lead Quality Through Search Intent
Anonymized case studies. Full stories are in preparation.
View Selected Work07 / Practical questions
Scope, inputs and working requirements.
What do you need to optimize for qualified leads?
An agreed definition of a qualified lead and feedback from your sales team. We review the handoff, qualification rate and available CRM data, then agree how that information will inform reporting and campaign decisions.
How do you separate brand demand from new acquisition?
We make brand searches distinguishable in reporting and assess them against their role. Existing demand for your name should not conceal the cost of reaching people who are discovering the business.
Can campaigns be limited to the areas we actually serve?
We review your service area, location settings and search terms, then compare incoming enquiries with that scope. Sales feedback is still needed: targeting settings do not guarantee that every lead is suitable.
When does a landing page need changes before launch?
When the offer does not match the search, mobile usability blocks action or the enquiry path is unclear. We identify the required changes and who will implement them before assigning more traffic to the page.
Review before you scale
Know what to fix before you increase search spend.
Review search terms, conversion definitions and lead quality. Establish where the budget is being used well and where it needs tighter control.
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