Measurement audit
Review existing tags, events, conversion definitions and discrepancies between reporting systems.
Analytics & Tracking
Analytics & Tracking for budget decisions.
Define which conversions matter, check how they are recorded and document where reporting falls short. Give campaign and budget decisions a measurement basis your team understands.
Based in Albania. Built for international growth.
01 / The business problem
Unreliable conversion data distorts budget decisions.
Missing purchases, duplicate events and inconsistent revenue values can change how campaigns are evaluated. We trace key actions through the tracking setup, separate implementation errors from reporting differences and prioritize fixes by their business impact.
02 / What is included
Defined deliverables. Clear ownership.
Event and conversion plan
Define meaningful actions, required parameters and ownership across the funnel.
Implementation and validation
Configure agreed tracking changes, coordinate developer dependencies and test representative user journeys.
Reporting and handover
Document event logic, known limitations and a practical QA checklist for future site changes.
03 / How we operate
From broken signals to decision-ready measurement.
Tracking audit
Review the current setup across GA4, GTM, pixels and ad platforms.
Measurement plan
Define which business actions matter and how they should be measured.
Event mapping
Structure key events, parameters and conversion logic across the funnel.
Implementation
Configure tags, triggers, events and platform integrations cleanly.
QA & validation
Test signal quality and confirm accurate data flow across tools.
Reporting clarity
Turn raw tracking into decision-ready reporting and optimization inputs.
04 / Who it is for
Where this service fits.
E-commerce and retail
Teams that need dependable purchase, revenue and funnel-event reporting.
Lead generation businesses
Companies separating enquiries from qualified leads and downstream sales outcomes.
Growth-focused teams
Businesses making media decisions across multiple platforms or preparing a site migration.
Experience across measurement systems.
Experience signals relevant to this service are included in the broader Topi Growth Lab performance history. Figures are shown in aggregate and never attributed to individual clients or isolated case studies.
06 / Related work
Case study preview
Fixing a Broken E-commerce Funnel Signal
Anonymized case studies. Full stories are in preparation.
View Selected Work07 / Practical questions
Scope, inputs and working requirements.
Which reporting discrepancies should we investigate first?
Start with differences that change a spending decision: missing purchases, duplicated conversions or incorrect revenue values. We review event logic and reporting definitions, then document which differences can be corrected and which reflect measurement limits.
What access and technical support will you need?
Access depends on the agreed scope and may include Analytics, the tag manager and relevant ad accounts. Website or checkout changes may require your developer. We confirm permissions and implementation ownership before work starts.
Can the setup capture every conversion?
No. Consent choices, browser restrictions and the systems involved can limit visibility. The scope is a tested implementation with documented limitations, not complete attribution or a guarantee that every conversion will be recorded.
Who checks tracking after a website or checkout update?
We provide a validation checklist and agree on ownership at handover. Ongoing monitoring or release checks need to be included in scope. The initial setup should not be treated as proof that later changes cannot affect the data.
Review before you scale
Know what to fix before you act on the data.
Review conversion definitions, event accuracy and reporting gaps before using those numbers to increase spend.
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