Acquisition audit
Review account structure, historical spend, conversion quality and the journey from ad to sale or qualified lead.
Performance Marketing
Performance Marketing built around commercial growth.
Set acquisition priorities around margin, customer value and sales capacity. Align Meta Ads, Google Ads and creative testing with a clear view of what the business can afford to acquire.
Based in Albania. Built for international growth.
01 / The business problem
Acquisition needs a commercial target.
Campaigns can hit platform targets while acquisition costs leave too little margin. We review conversion quality, channel overlap and the cost of a sale or qualified lead. That establishes where to reduce waste, what to test and whether more spend is justified.
02 / What is included
Defined deliverables. Clear ownership.
Channel and budget planning
Define channel roles, testing priorities and budget limits based on acquisition costs and commercial targets.
Campaign and creative testing
Build a testing plan for audiences, offers and messages, with clear criteria for evaluating each hypothesis.
Acquisition and revenue reporting
Connect acquisition cost, tracked revenue and lead quality to the decisions your team needs to make.
03 / How we operate
How the acquisition system is built.
Audit
Review accounts, funnel leaks, conversion quality and commercial constraints.
Business context
Align goals, margins, sales cycles and realistic acquisition targets.
Channel strategy
Define the role of Meta Ads, Google Ads and supporting channels.
Execution plan
Structure campaigns, testing priorities and messaging around business outcomes.
Measurement
Track the signals that actually matter, from lead quality to revenue.
Optimization
Reallocate budget and refine the system based on real performance.
04 / Who it is for
Where this service fits.
E-commerce and retail
Teams coordinating online demand, promotional calendars and product margins.
Growth-focused companies
Businesses that need a repeatable acquisition process across more than one channel.
Lead generation
Companies ready to connect marketing activity with qualified opportunities and sales feedback.
05 / Experience in numbers
Experience across selected accounts.
- Ad spend managed
- €4.3M+
- Tracked revenue
- €32.7M+
- Campaigns managed
- 7,500+
- Ads built
- 17,800+
These aggregate figures cover selected campaigns and accounts across services. They are not attributable to any named company, do not represent this service alone and are not a forecast or guarantee of future results.
Aggregated performance data across selected campaigns and accounts. Client names are kept confidential due to contractual agreements.
06 / Related work
Case study preview
Scaling Retail Demand During a Short Promotional Window
Anonymized case studies. Full stories are in preparation.
View Selected Work07 / Practical questions
Scope, inputs and working requirements.
Can our budget support both Meta Ads and Google Ads?
We assess expected acquisition costs, available demand and the budget needed to evaluate a test. If splitting spend would produce too little evidence, we recommend starting with one channel. The channel mix follows the business case.
What data do you need to set an acquisition cost target?
Product margins, average order value, repeat-purchase data and the sales cycle are useful inputs. For lead generation, we also need qualification and close rates. Missing data is identified before targets are agreed.
What should we prepare for a Growth Audit?
Recent ad spend, sales or qualified-lead data, business targets and known tracking issues. We agree on account access before the review. Do not send passwords through the contact form.
When would you advise against increasing spend?
When conversion data is unreliable, acquisition costs exceed the agreed limits or the business cannot fulfil additional demand. A higher reported ROAS alone does not justify more budget; margin and sales quality also need to support the decision.
Review before you scale
Know what to fix before you increase spend.
Review channel allocation, acquisition costs and measurement gaps. Establish which changes should come before the next budget increase.
Request a Growth Audit