Account and funnel review
Assess campaign structure, audience overlap, creative history and the landing experience.
Meta Ads
Meta Ads with a clear testing plan.
Test offers, creative and audiences against acquisition cost and conversion quality. Give prospecting and retargeting distinct roles, with decisions grounded in order or lead data.
Based in Albania. Built for international growth.
01 / The business problem
Changing audiences can miss the real issue.
Higher acquisition costs may start with an exhausted creative angle, a weak offer or friction on the landing page. We check those constraints alongside campaign structure and event quality, then prioritize tests that can inform the next spending decision.
02 / What is included
Defined deliverables. Clear ownership.
Creative testing framework
Develop briefs and test angles, formats and offers with a clear learning objective. Production responsibilities are agreed in scope.
Acquisition and retargeting
Separate new-customer acquisition from returning audiences. Review budget allocation, frequency and conversion quality for each role.
Conversion feedback
Review event quality and compare reported conversions with order or lead data to guide campaign decisions.
03 / How we operate
From audience signals to scalable sales campaigns.
Account audit
Review structure, tracking, creative history and current bottlenecks.
Offer & creative angle
Define the message, hook and visual direction behind the campaigns.
Audience architecture
Build prospecting, warm and retargeting layers with a clear role for each.
Campaign launch
Launch campaigns with clean objectives, budget logic and testing priorities.
Retargeting & scaling
Turn engagement and site activity into stronger sales opportunities.
Optimization
Improve performance through creative testing, audience refinement and budget shifts.
04 / Who it is for
Where this service fits.
E-commerce brands
Stores with a clear product proposition and capacity to test creative consistently.
Retail businesses
Teams planning launches, seasonal promotions or sustained product demand.
Lead generation teams
Businesses able to qualify incoming leads and provide feedback on downstream quality.
Experience across paid social.
Experience signals relevant to this service are included in the broader Topi Growth Lab performance history. Figures are shown in aggregate and never attributed to individual clients or isolated case studies.
06 / Related work
Case study preview
Scaling Retail Demand During a Short Promotional Window
Anonymized case studies. Full stories are in preparation.
View Selected Work07 / Practical questions
Scope, inputs and working requirements.
Who needs to produce the creative assets?
We define testing priorities, creative briefs and performance feedback. Design, video production and delivery responsibilities are agreed before launch. Your team needs a workable asset-production process for testing to continue.
Should we invest in retargeting if the store converts poorly?
First we check the offer, product pages and checkout. Retargeting may recover existing interest, but additional spend can repeat the same funnel problem. Budget depends on the audience available and evidence of conversion quality.
How do you decide whether to replace an ad?
We review spend, delivery, acquisition cost and conversion quality against the purpose of the test. A short period of weak results is not enough on its own. Replacement decisions also depend on the volume of data and the creative alternatives available.
Can you assess performance when Meta and store revenue disagree?
We compare event configuration, attribution settings and order data before drawing conclusions. Implementation errors are addressed separately from expected reporting differences. Store revenue remains a key reference for commercial decisions.
Review before you scale
Know what to fix before you increase Meta Ads spend.
Review the offer, creative performance and conversion data. Define the next test and the evidence needed to evaluate it.
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